Nonprofits are also picking up on this trend and using videos to engage with their audience. According to a 2018 survey by Wyzowl, 87% of businesses are using video as a marketing tool to increase user engagement and improve brand loyalty, especially among millennials. Video engagement is rising: A HubSpot study found that millennials have a strong preference for video and social-based content.Therefore, mobile-optimized giving pages and forms are vital in attracting and converting donors across all age groups-from the tech-savvy Gen Z to baby boomers. Donors are also adopting digital wallets because of the widespread use of mobile phones. Online donation is the way to go: Nearly half of baby boomers in the U.S.It could also have inbuilt or integrated payment processing capabilities.
The fundraising software should support options such as text giving, peer-to-peer fundraising, and matching donations. Multiple donation options: As online giving is a core function of fundraising software, it’s important to have diversified online donation options.Look for data automation features such as data cleanup, record merging, reports generation, and tracking data submitted through online forms. Ease of managing data: Nonprofits often have to deal with a large amount of data such as donor data, donations, volunteers, event schedules, and logistics information.If a solution doesn’t have the necessary functionalities, check out other tools in the market. There are various types of fundraising software such as donor databases or nonprofit CRM, online fundraising software, association management software, event planning software, and mobile giving software. Type of solution: Before you purchase a tool, figure out the type of software your nonprofit requires.Based on the classification, you can create custom marketing strategies for different types of donors and expand your reach. This data can be used to classify donors on criteria such as demographics and donation patterns. Wider presence and reach: The software helps you manage data about donors, prospects, events, and donations.It offers a dynamic view of the data to help you effectively evaluate the status of your fundraising goals. It allows nonprofits to generate custom reports as well as compare and share pledge and donor data in a simple format such as PDF or CSV. Simplified reporting for data analysis: Fundraising software automates the process of compiling and analyzing donor data.You get quick access to volunteer information, which can be used to plan a workforce for future events. It stores details such as volunteers’ contact information and assigned tasks or events. Streamlined volunteer management: Fundraising software can speed up registrations and improve communication with volunteers.
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